The Client and Objective
A UK automotive service business engaged Ultralink for local SEO, Google Business Profile optimisation and Google Ads.
The client provides MOT testing, vehicle servicing, diagnostics and repairs. As a business customers visit in person, its Google presence provides an important route for people researching nearby automotive services.
The objective was to support local discovery and encourage engagement with the business through its Google Business Profile.
The Challenge
The engagement centred on two priorities.
- 1
Visibility for local automotive services
The business wanted to reach people searching for MOT testing, servicing and repairs within its service area.
- 2
Customer engagement through Google
Alongside discovery, the focus was on encouraging prospective customers to interact with the Business Profile. The engagement combined local SEO with Google Ads to support these objectives.
What Ultralink Delivered
- 1
Local SEO and Google Business Profile Optimisation
Ultralink carried out Google Business Profile optimisation as part of the local SEO engagement. The work focused on the business’s presence on Google and how prospective customers discover and engage with its profile when researching automotive services.
- 2
Google Ads
Ultralink delivered Google Ads supporting the Business Profile alongside the local SEO work. Paid advertising provided an additional route for reaching people searching for local automotive services.
- 3
Performance Monitoring
Performance was assessed through Google Business Profile reporting, focusing on profile viewing, searches showing the profile and recorded interactions. The platform and device breakdown also provided insight into how people found the business through Google Search and Google Maps.
Results: May - September 2026
Google Business Profile reporting recorded the following results compared with May - September 2025.
| Metric | Reported total | Year-on-year change |
|---|---|---|
| Business Profile interactions | 9,405 | +667.1% |
| People who viewed the Business Profile | 12,299 | +84.1% |
| Searches showing the Business Profile | 3,447 | +110.7% |
Profile interactions reached approximately 7.7 times the previous year’s level. Profile viewing and search discovery also increased during the reporting period.
How People Found the Business
| Platform and device | Reported profile viewing | Share |
|---|---|---|
| Google Maps - mobile | 6,499 | 53% |
| Google Search - mobile | 4,198 | 34% |
| Google Search - desktop | 1,243 | 10% |
| Google Maps - desktop | 359 | 3% |
Approximately 87% of reported profile viewing came from mobile devices, with Google Maps on mobile accounting for the largest share.
These figures highlight the importance of the business’s mobile presence across Search and Maps.
The Outcome
The business recorded higher Google Business Profile discovery and engagement than in the same five-month period of the previous year.
During Ultralink’s local SEO and Google Ads engagement, more people viewed the profile, more searches showed the business and recorded interactions increased substantially.
The reporting demonstrates growth in the business’s Google presence, providing a basis for evaluating local visibility and customer engagement.
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